The Direct Seller's Podcast
The Direct Seller's Podcast
The Real Reason Your Social Media Posts Aren't Converting
Tired of posting your heart out and getting crickets? Your messaging might be the missing piece. In this episode, Rachel gets real about why your carefully crafted posts aren't converting and shares the exact framework that turns browsers into buyers. Whether you're building your network marketing business or launching your own income stream, this episode will transform how you speak to your ideal customer—using their words, not yours.
Key Takeaways
- Stop paraphrasing their problems - When someone says "I feel stuck," don't translate it to "you're misaligned." Use their exact words because that's how they think and search for solutions.
- The sticky note test - If your message doesn't fit on a sticky note, you're trying to solve too many problems at once. Focus on ONE specific struggle per post.
- Mirror back their language - When your ideal person says they want a "calm vibe" in their home, use "calm vibe"—not "relaxed atmosphere." Their words = instant connection.
- Ditch industry jargon immediately - Words like "prospect" and "recruit" make people run. Your audience isn't thinking in MLM-speak, so neither should you.
- Use "Do you feel..." questions for market research - Test your messaging with simple yes/no questions like "Do you feel like you're doing all the things, but nothing's working?" The responses will guide your content strategy.
- Before and after messaging clarity - Get specific about what your ideal person feels BEFORE they find your solution versus AFTER. This creates compelling, relatable content that sells itself.
Take Action Now
Ready to transform your messaging and start seeing real results? Head over to Instagram and send Rachel a DM with the word "PODCAST" to grab her free 90-day action planner. No weird sales pitches, just actionable tools to help you build your business with confidence.
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Welcome to the Direct Sellers Podcast, the podcast for direct sellers who are ready to get uncomfortable, build their business and grow a team while changing the face of the direct sales industry. I'm your host, rachel Perry. Join me as we get real and talk about all the things you need to kick some serious direct sales booty, from overcoming limiting beliefs to sharing the exact strategies you need to attract the right people who become customers and beg to join your team. I've got you covered, girl. I'm going to be your new BFF when it comes to balancing life and kids while building your direct sales business with poise, peace of mind and, of course, a good set of fake eyelashes. Let's get started. Hello, hello. How are you? Welcome back to another episode of the Direct Sales Podcast. I'm your host, rachel Perry, and I am so happy you're here. Thank you so much for listening.
Speaker 1:If you're a regular listener, you may have noticed that the last couple of weeks have been a little weird as far as this podcast goes, and I think, just as far as, like when it's coming out. And that's 100% because I have not been in the right mindset. No, no, no, no, that's not true. I've been in the right mindset. Maybe just not in the right mind. Uh, with John Mark going to college, I was forgetting things left and right, so I would have podcast episodes recorded and then I forget to upload or I'd remember, but it would be like in the afternoon or whatever. So y'all, I'm back, okay he?
Speaker 1:We dropped him off yesterday and man was that hard. We got home and I felt like I had been hit by a truck, a huge, huge truck. I was exhausted because I haven't been sleeping. If I'm going to be totally honest, I have not been sleeping well. I have not been able to fall asleep leading up to this. It was a lot Like I had this anticipation and anxiety in the bottom of my stomach. It was just hanging over me. The anticipation was definitely the hardest part. Then I would say saying goodbye to him was the second hardest, and the third hardest is the fact that he's homesick right now and wants to come home and you know he needs to stay there. This transition is so hard for him. It's so hard for all of us when we go through this transition. So if you went to college, I'm sure you remember this is a hard transition and he forgot to pack his toothpaste and so he's had to use his roommates.
Speaker 1:And last night, in the middle of the night, I woke up and I started worrying about how he was going to do that. And does he know where to go? And is he going to cross the street on a crosswalk? That's what I was concerned about. I was like have I prepared him for this? Y'all? All he needs to do is get toothpaste. There's a giant across the street. Okay, yeah, but yet that's what I was worrying about. So clearly, I still have some stuff that I'm working through. But he did it. He's there. He's there and, like I said, he is homesick.
Speaker 1:My prayer is that he finds his people soon. He finds them quickly. He's able to connect with people like him where he feels connected, because when you're connected, that's when it starts feeling better and easier, because I want him to have fun. I want him to have fun, I want him to learn and just be excited to be there. But this first part is so very, very hard. But we're there, we've done it, okay, and um, I'll never have to do that for the first time ever again. Right, I've already done. I've gone through my first, I've gone through the first time with him, uh, and we'll still have college drop offs, but they aren't going to be like that. So that's a big celebration. I'm choosing to celebrate that, okay.
Speaker 1:So today we are going to talk about your messaging and the reason why. Well, we're going to talk about why your messaging isn't landing and how to fix it. So, no matter if you are building your network marketing business or if you are building your own income stream maybe you're doing both it all comes down to messaging. It really truly does. So if you've ever felt like you're posting, you're talking, you're sharing your heart out, whatever, and you still get crickets, this episode is going to be for you. I have to say, like this has been. The reason I'm sharing this today is because two of my clients have been struggling with this. Like, we've just very recently had these conversations about messaging and it's just made me sort of reflect on my own journey with messaging, and I was sharing this in my expand coaching call just today.
Speaker 1:Mess messaging you're always refining your messaging. You're I think we're always trying to find a better way to say things even more effectively. So just know that this isn't a one and done thing. But if you are finding that it's very hard for you to, you're not resonating. The things that you're sharing aren't resonating. You're not getting a lot of sales, you're not getting people joining your team. You're not selling your offer there's a good chance it's because of your messaging.
Speaker 1:So this has been, like I said, a journey for me, and you know when things are resonating, because people will let you know. They may not be commenting on your posts, they may not be liking, they may not be engaging, but I had one person reach out to me in a private message to be like thank you for saying all the things that you're saying. In fact, if you're listening to my podcast girl, I see you. But she was saying that it's hard for her to comment on because she's a leader and she doesn't want to comment on people's posts or my posts, because she doesn't want other people to think that. You know, as I'm talking about building your own income stream and stuff, you don't want to rock the boat, I get it, but you know when you are speaking the right language, because people will say things they will say oh my gosh, thank you for saying that.
Speaker 1:All right, so today we're going to talk about why messaging, which is the language that you use, is the bridge between knowing who your ideal person is and then actually getting them to take a step into your world, whether it be to follow you, whether it be to buy something from you, join your team, buy your offer, whatever it is. That's what we're going to talk about Now. Most of you listening already know your ideal person, and if you don't know your ideal person, I want you to. Just that's the first thing you need to focus on who is your ideal person? You want to know her struggles, her age, her vibe, but you don't necessarily like maybe this is you. You don't necessarily know how to talk to her in a way that says, oh my gosh, that's me, okay. So you already know who you're talking to. You just may not know how to talk to her.
Speaker 1:We have a tendency, as human beings, to interpret things that people say and sort of turn them into our language. Right? You know, in high school and college, we were taught how to paraphrase. I think many of us do that when we hear someone talking, right? So if someone is sharing that, they are just feeling stuck, and they are.
Speaker 1:Let me give an example of me and something that I might use. So if someone's telling me they feel stuck, they're not getting anywhere, they're frustrated. In my mind I might go oh, you know what. They're misaligned, they're not. They're not. They're not aligned in what they do, their offer or what they're offering may not be the right thing. So then if I talk back and I go, you know what the problem is You're probably misaligned. You're not offering the right thing. They're like wait, what I just told you. I just felt stuck Like what are you talking about? Because that's not the language that they're using.
Speaker 1:Okay, so you want to make sure you are using their words, not these fancy words that were given as network marketers, not these fancy words that were given as people in you know the digital content space. Let's just use their language, because the right messaging really makes people feel like you're in their head, and the wrong messaging y'all just it won't resonate at all. It won't resonate at all. You want to kind of like, reflect, like if you're looking in a mirror and you see yourself, you want to do that back. Then you want to mirror back their words. So if they say I just feel like I'm not doing a good job being a mom, you then say so, you feel like you're not doing a good job being a mom.
Speaker 1:If they say I just want to come home and my house feel like I want it to have a calm vibe, you'll say, okay, so if you want your house to have a calm vibe, right, instead of being like, if you want to come home and feel relaxed and we think it means the same thing, but to them it might not. You want to use their language, because when you use the words that they use, not only is all of your content going to resonate with them, you're going to be pulling people into your world and from that, they then feel seen, heard and understood. And when they feel seen, heard and understood, they trust you. And when they trust you, they are more open to joining, whether it be your offer, your team, what you have to sell, right, it's so important. So, something that I really want you and when I say all of this, I really want you to put your, I really want you to imagine you're them, not you them.
Speaker 1:What are they saying? What is your ideal person saying? What is she? Fill in this blank. I just wish I could blank without blank. What is she saying? Not, what are you saying? Not what do you think she's saying? But what is she saying? And if you need to go and talk to some of your ideal people, do it, ask them, fill in the blank. What would you say here? Mirror their words, not yours. Okay, we don't want to overcomplicate. Like I just said, you don't want to paraphrase, you don't want to use the big words that we use in this industry. No, we don't want to talk about that. It's like you wouldn't say if your company talks about recruiting, I don't want you to turn around and recruit.
Speaker 1:Oh, this is a word I hate. Prospect, like. Go out and prospect. Are we mining for gold? Like, why are we using that term? I don't understand, I don't love that, but so many people in the MLM industry use that term. I'm like what? Like? Your ideal person is not thinking about that. They, if you use that word, that term, like what the heck? When you have a new person coming onto your team and you're like now we need to go prospect, I'm telling you people are going to shut down. That is. I hate that word, I hate it. I hate it.
Speaker 1:Okay, but you want to hear what they are saying and then you just mirror it back. So if she says I feel stuck, like I said earlier, you're not gonna change it to something like you're misaligned or you feel energetically blocked. You're like I hear you, you're feeling stuck. Just mirror back their words and speak to one problem at a time. We have this tendency to solve all the problems. Well, they're feeling this and they're feeling this and they're feeling this and they're also feeling this Like I need to solve all these problems, girl, no, you don't. Let's focus on that one problem. What is the one problem? Are they suffering from rough skin? Okay, I don't know where that came from. Then let's focus on that problem. What are the different ways that you can solve that?
Speaker 1:Okay, think of it like this. It's like a sticky note. If it doesn't fit on a sticky note, you're cramming too much into one post. You don't need to be talking about 95 problems. Let's talk about one.
Speaker 1:Then what I want you to do is start thinking about what are they saying, what are they doing, what are they feeling, and I share all like. I want you to think about all of that, like what are they going to feel before they find your solution? So, if you are, you have an offer. Maybe it's a digital service, maybe, maybe you're offering coaching, maybe you're offering coaching, or maybe you're offering in addition to your network marketing business, or maybe you have some templates that you are selling. Whatever it is, what do they feel before they have the solution? What are they feeling before, before? What are they doing? Okay, so let's say they are before. They are trying a bunch of different things to try and sell their product, but it's not working. After, they have a much clearer path on how to sell and they're making the offer and people are buying it. Right, you're getting so much more specific. Here's the thing to remember Messaging, like I said at the beginning, isn't final, it's living.
Speaker 1:We're constantly refining this. Right, you are constantly, constantly refining things, and a really great way to see if something hits is to ask a question like this Do you feel like you're doing all the things but nothing's working? Yes or no? Or maybe you sell beauty and skincare products, maybe it's. You could ask questions like do you feel like you spend a ton of money on products but you still aren't seeing a difference with your skin? Or do you feel like your skin doesn't match the energy you feel inside? Maybe you sell home goods, like home products? You could ask do you feel like your house is constantly cluttered and overwhelming, or do you feel like your daily routine is more chaotic than it should be? There are so many questions you can ask and this is how you do market research. This is how you figure out what people are feeling, what they are thinking, your ideal person, not just people in general. What does your ideal person struggle with? That's how you figure it out.
Speaker 1:Okay, so I'm going to challenge you this week to start sharing some of those do you feel questions? Create some do you feel questions and see if you get any responses on stories. You could do it on Facebook and your Facebook group. Just start asking, start collecting information and listen these conversations. When people respond, start having a conversation with them, not to sell your product, not to sell your offer, not to invite them to join your team, literally just to get to know them and get that market research done so you understand where they are coming from.
Speaker 1:Okay, you've got this, my friend. Thank you for being here. Thank you for listening. Can't wait to be back here next week for another episode of the Direct Sellers Podcast. Until then, my beautiful friends, take care. That's it for this episode of the Direct Sellers Podcast, but our fun doesn't have to end now. You'll catch me hanging out over on Instagram between episodes and I'd love for you to join me, so hop into my DMs. I promise you're not getting any hey Girl messages and I promise I'm not going to be asking you to weirdly buy anything. Send me the message podcast so I can send you my free 90-day action planner, because who doesn't love a good template? Thanks for watching.