The Direct Seller's Podcast
The Direct Seller's Podcast
The 30-30-30 Rule: Boosting Productivity and Balance in Direct Sales
Feeling overwhelmed in your direct sales business? Discover powerful strategies in today's episode of the Direct Sellers Podcast that promise to transform your approach. I'll walk you through the 30, 30, 30 method—a game-changing system designed to help you prioritize tasks and ramp up productivity. Learn how to effectively audit your daily activities, set clear goals, and make the most of your time across marketing, sales, and nurturing your existing customer base and team. Say goodbye to ineffective party strategies and hello to a more balanced, focused business strategy. By dedicating specific percentages of your time to key areas and minimizing distractions, you'll be working smarter, not harder.
Balance is the key to sustained success! Dive into the nitty-gritty of the 30-30-30 rule for a well-rounded and profitable business approach. I'll guide you on how to track your weekly activities, pinpoint areas that need more attention, and make necessary adjustments to hit your sales goals and expand your audience. Plus, stay connected with me on Instagram for ongoing tips and engaging interactions. This episode is packed with heartfelt advice and practical tips to help you kick some serious direct sales booty. Tune in and take charge of your business like never before!
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Welcome to the Direct Sellers Podcast, the podcast for direct sellers who are ready to get uncomfortable, build their business and grow a team while changing the face of the direct sales industry. I'm your host, rachel Perry. Join me as we get real and talk about all the things you need to kick some serious direct sales booty From overcoming limiting beliefs to sharing the exact strategies you need to attract the right people who become customers and beg to join your team. I've got you covered, girl. I'm going to be your new BFF when it comes to balancing life and kids while building your direct sales business with poise, peace of mind and, of course, a good set of fake eyelashes. Let's get started. Hello, my friends, welcome back to another episode of the Direct Sellers Podcast. I'm your host, rachel Perry, and today we're going to talk about a formula, a method whatever term you want to use that I teach my students, and today I'm going to be teaching it to you and we're going to touch on it Now. I go into more detail in my programs, but what I'm going to give you today, I think, is going to really help you know what you should be working on when it comes to your business.
Speaker 1:I think I hear so often people say things like I just don't know what to work on. I just don't know what to work on. I know that I need to do all the things, but I don't know where to start. Does that ever happen to you? Do you ever feel that way? Are you like I know? I want to get from point A to point B, but I'm just not sure what I need to do to get there. Like what's going to be the most efficient, the best way to get there? Do you ever feel like that?
Speaker 1:I was working with one of my clients this week. She signed up for a VIP day, which, you guys, I'm obsessed with. These VIP days. These are days where, either, if we do it online, we can split it up into two days, if we do it in person. We did it on Saturday with one of my clients and it was literally. Both days have been so incredible because we're getting so much done.
Speaker 1:Like these girls came in and they they both of them said I need. They were different, they had different goals, but really what they wanted to walk away with was specific, a specific strategy. What do I need to do now? So I want to go go from point A to point B, but what do I need to do? And we mapped it out. We point A to point B, but what do I need to do? And we mapped it out. We mapped out content strategy. We mapped out marketing strategy. We mapped out email marketing strategy. We talked about like party strategy. It was so freaking good. I think these are my new favorite things to offer. I can only do a couple of them a month because they take a good amount of time, but y'all something to think about. If you are just thinking I just need a big kick in the pants and I need this one-on-one help, this might be for you. So anyway, I had the best time. But during this training or this VIP day, we talked about what I'm going to talk to you about today.
Speaker 1:I think it's really common to just feel overwhelmed in your business and if you're not getting the results that you want or you've had in the past. I'm hearing that a lot too. A lot of you had parties in the past. They were working really well. Now you're doing parties and they're just not getting the results that they used to get. Now that could be for a couple of reasons. One it could be that you're using a stale party, like if you're still using the 30 minute Facebook party from the tag team days, like it is time to change it up. Sister, if you are bored with your party, it's time to change it up. If you're not excited about it anymore, it's time to change it up. Now, it might not be that. It might just be that people aren't as interested anymore. It's honestly, you need to be excited about your parties in order for other people to be excited. You know what I'm saying. So, anyway, that could be part of the issue. But if you're feeling like, oh, my business, I just feel like it's out of control and that I don't know what I should be doing, then this is going to be the podcast for you. Okay, I have created this is you guys know, I'm about working smarter, not harder 100%, because, listen, we do not have time to be wasting time. Do you know what I'm saying?
Speaker 1:And so one of the things that I did today with Sarah, who is one of my clients she is in my group coaching hybrid program, but she also signed up for VIP day and what we worked out is we looked, we kind of did an audit of everything that she does every day in her business and she's she's a very successful direct seller, okay, but she wants to get, even become even more successful, and parties were kind of her jam and they've kind of slowed down for her. So she's not making the money that she was making, and so we were coming up with some strategies. We were kind of auditing her time, looking at where we can she can spend more time and where she can spend less. But the framework we used for this is something I call the 30, 30, 30 method.
Speaker 1:Okay, how often are you like I don't know what to work on right now and then you start scrolling social because you're like I'm going to post something but I need some ideas, and then an hour and a half later you've seen a trend with squirrels hiding in a bush or chipmunks chasing their tails or dogs jumping in the pool. But you haven't really done anything business-wise. Is it just me? Is it just me? Is it just me? No, no, side note the other day this is making me uncomfortable to talk about, but I'm going to say it anyway.
Speaker 1:Anyway, I fell upon during the scroll. Okay, I saw a reel of a massive, huge, insanely large, devastatingly gigantic spider in the corner of a room in Australia. Okay, y'all, I'm petrified of spiders, but I watched that reel a couple of times because I was shocked by how large the spider was. I read the comments. I spent a great deal of time on this spider reel. Then I was like, oh my gosh, I've got to show my husband how nasty this is. So I sent it to him. Now guess what is showing up in my feed? Y'all, I cannot, I cannot. Thankfully, I shut that down real fast and did not engage in any of those other spider reels.
Speaker 1:But what? Okay, I'm going to bring my heart rate down a little bit now that I've been talking about spiders. But you know what I'm saying. Like we, that's normal number one. But a lot of times we allow that to happen because we don't know what we're gonna post, we don't know what we're gonna share, we don't know what we're gonna say.
Speaker 1:I hear this all the time. People start to I'm like email marketing. Are you you're using email marketing in your business? They're like oh my gosh, that's on my list of things to do. It's on my list of things to do. I tell me that. You know why? Because it feels overwhelming. Right, email feels overwhelming, because it's not fun, or it might not be fun because you're not doing the right way, because you haven't had me teach you and it feels heavy and so we don't do it. Do you feel me? Do you feel me right now?
Speaker 1:So here's the solution. Listen up, my friends, write this down the 30, 30, 30 method. This down, the 30, 30, 30 method. You're going to spend 30% of your time on sales, 30% of your time on marketing, 30% on nurturing and the remaining 10% is housekeeping, like things that don't fit into those buckets. Those are the three buckets you need to be focusing on your business. So let's say you have three hours. That's a lot, but let's say you have three hours to spend on monday in your business. An hour, I would say like 50 minutes of that. Okay, I'm not good at math, but just work with me here. 50 minutes should be on sales, 50 minutes should be on marketing, 50 minutes should be on nurturing. Then the remaining can be like all the scheduling, the posts and things like that. So now comes the question like what falls into what right? Well, how do I know if this is sales? How do I know this is marketing, whatever?
Speaker 1:So something that I teach, and you guys have heard me talk about it before is the power of conversation. It's having conversations, and conversations aren't just you reaching out and saying, like, how do you like your product? These are actual conversations that you're having, and I am not the only one that teaches this. Like conversations are where it's at. This is a relationship business that we're in. Conversations need to be happening and they're not reaching out to random people to try and start a conversation and tell them about your business. These are genuine conversations that can come from emails, they can come from social media, they can come from parties, they can come from vendor events. But the way you start conversations is by being a human, and sometimes I think people have a hard time understanding what being a human is, and sometimes I think people have a hard time understanding what being a human is. So it means like not leading with your product, not leading with your business, not, you know, it's like having an actual conversation with people.
Speaker 1:So the other day I was at my daughter's does field hockey and she is doing a summer camp and I was there and the people that were on her team were a lot of the people who are on the fair, like the high school team. They were the JV players. And then there were some rising freshmen in there and one of the girls. I was like hey, I saw her mom and I thought, okay, I'm going to introduce myself. So I introduced her. No, I introduced myself, we started talking and I was like listen, I'm Rachel, I'm Caroline's mom. I just wanted to say hello because I remember how overwhelming it was for me last year at this time. I didn't understand anything that goes on with high school field hockey, like there were so many things. Just if you ever need, if you ever have any questions or ever need anything, please don't hesitate to let me know. Then I just started asking her about her daughter and so on and so forth. That was a conversation. Okay, now, she's not my ideal customer, I'm not talking to her about business, but I was talking to her as a human right and that's what we want to be doing in our business. We want to start building relationships with as many people as we can, because you never know when that connection, that relationship, is going to lead into something.
Speaker 1:Today, during the VIP day, sarah had said she she's really great at having conversations and she said but sometimes it's just weird, like, sometimes I don't know where to go, right. It's like hey, how do you know the hostess? Oh, you guys went to school together, great. And then she's like and then what do I do? Well, sometimes conversations do just stop right, like they.
Speaker 1:It's hard to keep it going, and that's okay, because the point is is when you start the conversations, that's what you've done, you've started them, you're building the relationship, like think about your best friend or think about someone you know really well. You don't instantly know them really well, right, unless you follow them on social media and they share their life, but anyway, but you know what I mean. Like you don't really know someone. It takes time to get to know them and sometimes you're not going to have anything in common with anyone and that relationship isn't really going to grow. And then other times you're going to connect with people and you are that relationship is going to grow.
Speaker 1:So when you are having conversations, okay, part of that part of these conversations, part of understanding who your ideal customer is, part of all of that is being able to ask questions, asking the right questions, and I don't mean do you want to join my team or would you like to buy my product. I mean things like let's say, your ideal customer. I mean things like let's say, your ideal customer she's a woman in her 40s who is perimenopausal. Ps, we need to discuss this for a second and hopefully I can remember what we talked about so I can go back to this. But side note, I was thinking about this the other day I find social media to be very frustrating and stressful at times.
Speaker 1:Okay, but I'm going to say this I think social media has been great for conversations and that I didn't plan that, uh, but for sort of taking away the stigma of things like mental health, like menopause Okay, I, my mom didn't, we people didn't talk about. I don't, I don't think my mom never talks to me about menopause Like that was not what people talked about back 30 years ago, right. But now I think, because of social media and because people are talking about things and being authentic, they're saying like real things, like, hey, perimenopause is an actual thing, there's more conversation about it and I think social media helps with that. Anyway, going back to what I originally was talking about, let's say your ideal person is someone who's in her 40s, perimenopausal, and you know, her skin is changing, right, because that's what happens when we get older Spoiler alert oh, so annoying. But anyway, your skin changes. So maybe that's who you are speaking to, that's your ideal customer, your top 1%. So you may put something out that says, like, do you wake up feeling like your skin is sandpaper? Or, if you if you, I'm looking for three women no, I don't think I would say that. I would say do you ever wake up feeling like your skin is sandpaper? If yes, reply sandpaper, and I'm going to give you my quick tip on how to stop that or how to fix that. That's a conversation starter, okay, and I teach a whole lot about how to do that inside my programs. But that is how sometimes you can really nail who you're speaking to and really start having one of those conversations that actually will result in sales or adding a team, or having a party and a team member, not a full team, okay. So that's why it's so important for you to get really specific on who your top 1% is. Now, that doesn't mean that you can't have these connecting conversations, but when you put something out there that's saying, hey, if this is, you respond back, I have a solution for you that's going to get you into those money making conversations a lot easier. Well, I am like literally dropping the goods. Today.
Speaker 1:I'm giving you some really exclusive information in this podcast episode. What I mean, what? So, going back to the 30-30-30 rule, I want you to think about what are you doing in your business every single day? How do you work your business? And I want you to audit yourself, decide, like, what am I doing? What falls into marketing? That's like getting yourself out there promoting your stuff, but also promoting you, your brand right. Like putting you, getting in front of other people, growing your audience.
Speaker 1:What's in marketing? What's in sales? Your audience, what's in marketing. What's in sales? Like you're selling your product. Are you having parties? Are you doing vendor events? Are you having conversations? Are you using conversation starters? What are you doing to get the sales? And then the nurturing bucket Okay, that's nurturing your current customer base, it's nurturing your audience and it's also nurturing your team. All of those you should be doing about 30% in each. If you're not doing one but you're doing a whole lot of the other, you're going to have an unbalanced business. So you want to really focus on where are you spending your time If all your time is spent nurturing your current audience and your team, then you're going to be missing a whole lot of money. You know what I'm saying. You're going to miss where you are expanding yourself and your business and your brand. If all you're doing is focusing social, is creating social media content and then sharing it, that's mostly marketing. Sure, there may be some sales in there, but that's mostly marketing. What are you doing to get sales and what are you doing to nurture your current audience?
Speaker 1:Okay, so your task today or now, like now I'm going to say au revoir, goodbye, and when you're done listening to this and when you have a moment I don't know what has gotten into me today, I feel a little spicy, but I want you to kind of just make a list Monday, tuesday, wednesday, thursday, friday. Write down what you do on those days, or what you did this week or last week. If you can remember, or if you don't have that each this week, commit to it and write down what you worked on yesterday, write down what you're working on today and track it for a week. Then I want you to look and label it sales, marketing, nurture, housekeeping, because housekeeping that's all the stuff, that's like the weeds that has to get done, but it's not necessarily moving the needle in your business. You should only be doing that for 10% of your time. So then when you have this and you see where you're spending most of your time, you can see where you need to most of your time. You can see where you need to kind of shift. If you need to shift Now, if you find out that the majority of your time is in that housekeeping bucket, you really do need to start looking at things that you're doing and tweak it so that you can get into a more balanced business.
Speaker 1:So I hope that this was helpful. I want you to lean into that 30-30-30 method. Just take a look, and here's the thing with that. Then, when you see that you're one of those buckets is lacking, that's when you know okay, I need to spend a little bit more time in this area and that's why you go oh, no wonder I didn't make my sales goal this month. I didn't even really spend any time getting sales. I told myself I was, but I really wasn't. Or no wonder my, my audience isn't growing. I haven't spent a whole lot of time marketing myself, and now you know what to focus on next. So I would love your feedback.
Speaker 1:Tell me if this was helpful. Always message me on Instagram at Rachel A Perry, because that's where I hang out until next week. My beautiful friends, I hope you have an incredible rest of the day. Bye now, what is that? Bye now, bye now. Bye, bye now. I don't even know, but y'all take care. That's it for this episode of the Direct Sellers Podcast, but our fun doesn't have to end now. You'll catch me hanging out over on Instagram between episodes and I'd love for you to join me. So hop into my DMs. I promise you're not getting any hate girl messages and I promise I'm not going to be asking you to weirdly buy anything. Send me the message podcast so I can send you my free 90-day action planner, because who doesn't love a good template?